Impact
Over 4 days we fed scores of festival goers with thousands of sandwiches, but the true impact came from the real engagement visitors received at our activation.
One part that stood out in particular (besides some of the best grans in the biz) was our quilt wall where visitors could leave a note expressing something learned from their own grandmother figure. By the end of Stagecoach we were left with a colorful tapestry of heartfelt messages.
Design
We drew inspiration from nearby Palm Springs for our activation, creating 3 distinct areas: a livingroom-styled seating area, our Granwich Truck serving area, and a backyard themed patio space. Each had a social-first activity and plenty of quirky, colorful, grandma inspired decor.
