The Granwich Truck
The Granwich Truck
The Granwich Truck
Showing festival goers what it means to bake the right way
ABO bread is made exactly how your grandma would make a loaf of bread: the right way. And a good granny would make sure that younger generations are getting the nutrition they needed no matter where they are; even a rowdy country music festival.
That's where the Granwich Truck comes in. We grabbed some festival-loving grandmas and took to the road to hit Stagecoach Festival to deliver much needed nutrition, activities, customized swag and good granny vibes.
Showing festival goers what it means to bake the right way
ABO bread is made exactly how your grandma would make a loaf of bread: the right way. And a good granny would make sure that younger generations are getting the nutrition they needed no matter where they are; even a rowdy country music festival.
That's where the Granwich Truck comes in. We grabbed some festival-loving grandmas and took to the road to hit Stagecoach Festival to deliver much needed nutrition, activities, customized swag and good granny vibes.
Impact
Over 4 days we fed scores of festival goers with thousands of sandwiches, but the true impact came from the real engagement visitors received at our activation.
One part that stood out in particular (besides some of the best grans in the biz) was our quilt wall where visitors could leave a note expressing something learned from their own grandmother figure. By the end of Stagecoach we were left with a colorful tapestry of heartfelt messages.
Impact
Over 4 days we fed scores of festival goers with thousands of sandwiches, but the true impact came from the real engagement visitors received at our activation.
One part that stood out in particular (besides some of the best grans in the biz) was our quilt wall where visitors could leave a note expressing something learned from their own grandmother figure. By the end of Stagecoach we were left with a colorful tapestry of heartfelt messages.
Design
We drew inspiration from nearby Palm Springs for our activation, creating 3 distinct areas: a livingroom-styled seating area, our Granwich Truck serving area, and a backyard themed patio space. Each had a social-first activity and plenty of quirky, colorful, grandma inspired decor.
Design
We drew inspiration from nearby Palm Springs for our activation, creating 3 distinct areas: a livingroom-styled seating area, our Granwich Truck serving area, and a backyard themed patio space. Each had a social-first activity and plenty of quirky, colorful, grandma inspired decor.
