Ghost Roommate
Ghost Roommate
Ghost Roommate
Making a bingeworthy sitcom on TikTok 6-seconds at a time
For Skittles’ 2025 Halloween campaign we were tasked with making a few 6-second ads surrounding key Halloween moments like trick or treating and spooky movies.
So, we made a full season of a binge worthy 90s-style sitcom for TikTok and premiered a new episode every other night at 7PM. Because what the world needs now is more destination TV––and Skittles.
Ghost Roommate tells the story of Jake who moves into an apartment haunted by, you guessed it, Ghost. I’d tell you more but that’d spoil a perfectly good 63 second binge sesh.
Making a bingeworthy sitcom on TikTok 6-seconds at a time
For Skittles’ 2025 Halloween campaign we were tasked with making a few 6-second ads surrounding key Halloween moments like trick or treating and spooky movies.
So, we made a full season of a binge worthy 90s-style sitcom for TikTok and premiered a new episode every other night at 7PM. Because what the world needs now is more destination TV––and Skittles.
Ghost Roommate tells the story of Jake who moves into an apartment haunted by, you guessed it, Ghost. I’d tell you more but that’d spoil a perfectly good 63 second binge sesh.
Binge the series
Enjoy the entire season ad free!
Binge the series
Enjoy the entire season ad free!
The streaming guide
In the end we created a fully integrated campaign spanning TV, social, digital, and print. That’s right, print is alive and it comes in the form of a 15 page “Streaming Guide” complete with articles and ads for the finest in social media programming.
The streaming guide
In the end we created a fully integrated campaign spanning TV, social, digital, and print. That’s right, print is alive and it comes in the form of a 15 page “Streaming Guide” complete with articles and fake ads.
The streaming guide
In the end we created a fully integrated campaign spanning TV, social, digital, and print. That’s right, print is alive and it comes in the form of a 15 page “Streaming Guide” complete with articles and ads for the finest in social media programming.
