Chewed Art
Chewed Art
Chewed Art
Persuading new home owners to sign up for termite coverage
New homeowners have a lot of things on their mind but termite protection is seldom one of them.
To educate them on the risks, we latched onto a simple insight, termites are incredible creatures and their creations, or damage rather, is kind of beautiful.
Working with Orkin entomologists, we identified 7 pieces of termite "art" to feature in a gallery setting complete with classical music and a distinguished voiceover to elevate the delivery.
By bringing termite damage into the art space, viewers are invited to admire the works only to discover their signs of costly damage.
Persuading new home owners to sign up for termite coverage
New homeowners have a lot of things on their mind but termite protection is seldom one of them.
To educate them on the risks, we latched onto a simple insight, termites are incredible creatures and their creations, or damage rather, is kind of beautiful.
Working with Orkin entomologists, we identified 7 pieces of termite "art" to feature in a gallery setting complete with classical music and a distinguished voiceover to elevate the delivery.
By bringing termite damage into the art space, viewers are invited to admire the works only to discover their signs of costly damage.
